Growth Marketing Explained
I like to compare Growth Marketing to the game of chess. The game can be structured into 3 phases: The opening, the middle game, and the end game. If you want to be a good player, it won’t be sufficient to be good in openings, but perform poor afterwards. You have to understand the goal of each phase and its implications for the following phase. One pawn more can make the difference, but it doesn’t have to. Losing one pawn can be a sacrifice to put yourself in a preferable strategic position.
Growth Marketers have to understand the chances and the complications of each phase, from customer acquisition to after sales, and scale based on learnings, data and collaboration.
What makes an Expert
The strengh of Growth Marketing is not being an expert in specialised topics, but being a generalist for the different phases and products that impact customer growth. You are good in PPC, but lack knowledge in product? You are good in customer service, but have no idea about data science? A Growth Marketing Expert has to have a good understanding of everything that impacts customer growth, as decision making and scaling is hugely dependent on every aspect of the customer funnel.
Growth Marketers have to have knowledge in:
Online and offline marketing, customer service, data science, product management, software engineering, newsletter, cooperations, finance, etc.